December 7, 2012
A Bathing Ape Takes Retail by Storm
A Bathing Ape, BAPE for short, is one of the more novel clothing companies to have emerged in recent years. Founded in 1993 by Nigo, this Japanese clothing business specializes in street wear and lifestyle clothing for men, women and children. BAPE, based in Tokyo, Japan, has 19 physical shops in the country, and an even stronger online selling presence. BAPE’s popularity has led to its expansion to Hong Kong, London, Taipei, Paris, New York City, Shanghai, Seoul, Beijing and Singapore.
A big part of BAPE’s success as a brand has been its collaborations with other clothing companies and deals with cartoon or comic book characters such as SpongeBob SquarePants or characters from Marvel Comics. Aside from these, celebrity endorsers from the likes of singer Kanye West, the Beastie Boys and others, as well as partnerships with big corporations such as Pepsi, have put this Japanese line on top in terms of casual wear like hoodies, jackets, shirts and accessories.